Loreal Preference with Gloss Activator is a durable coloring that gives hair a noble color full of life.
Permanent coloring – excellent coverage of gray hair.
Préférence with Gloss Activator contains Patented High Resistance Dyes, which have a larger volume compared to traditional coloring dyes. They stay inside the hair longer, providing a long-lasting, intense color and coverage of gray hair.
Beauty Conditioner Color for repeated use enriched with UV filter and vitamin E* to use at least once a week to keep your hair shiny and silky soft to the touch.
New floral fragrance with amber notes for a more sensual application experience